Private Courses

BTEC HND in Business (Marketing)

Introduction

Marketing focuses on the knowledge and skills required to understand and develop marketing plans for particular organization/product/services. Further the course will give more attention towards different types of marketing strategies, focus, and etc. the students also will learn and understand about the general workings of a business, covering most important areas like Finance, Management and Business Law and this program will be awarded by Pearson UK.

 

Entry Requirements

 


GCE O/L
5 Pass including Math or  Equivalent
GCE A/L StreamAny stream
GCE A/L Results2 Passes  or  Equivalent Foundation
GCE O/L EnglishMinimum Credit Pass or  Equivalent
GCE A/L EnglishMinimum Pass
OtherBCAS  B-Mac Foundation Program or Any other  equivalent  Qualification / Experience
Age18+

 

 

Pearson/Edexcel/BTEC

One of the three major awarding bodies in UK, it is a vital and innovative force in education and training. Edexcel was formed in 1996 by the merger of two of the leading examination and assessment boards in the UK: the Business and Technology Council (BTEC) which offered widely recognised vocational qualifications and, the University of London Examinations and Assessment Council (ULEAC).

 

This amalgamation made Edexcel the first awarding body for both academic and vocational qualifications. They offer qualifications in a vast range of subjects that offer breadth and depth of knowledge and which are welcomed by universities and employers alike.

 

Each of their qualifications has been developed in consultation with the UK Qualifications and Curriculum Authority, and will certify you for success in the modern and changing world.

 

Edexcel is part of Pearson, the world’s leading learning company which has an educational heritage rooted in names like Longman, Heinemann and Prentice Hall.

 

Edexcel is the UK’s largest awarding organisation, offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally.

 

Programme Structure

YearSemesterModulesGL HoursCredits
    
1121259D: Business Environment6015
21260D: Managing Financial Resources & Decisions6015
21263D: Organizations and Behaviour6015
21265D: Marketing Principles6015
221269D: Aspects of Contract & Negligence for Business6015
21309D: The Internet and E-Business6015
21297D: Marketing Intelligence6015
21298D: Advertising and Promotions in Business6015
2321265D: Marketing Planning6015
21272D: Business Decision Making6015
21300D: Sales Planning and Operations6015
21035D: Employability Skills6015
421273D: Business Strategy6015
21034D: Personal and Professional Development6015
21303D: Human resource development6015
21062D: Research Project6020

Scope of Syllabus

 

Business EnvironmentUnderstand the organisational purposes of businesses
Understand the nature of the national environment in which businesses operate
Understand the behaviour of organisations in their market environment
Be able to assess the significance of the global factors that shape national business activities

 

Managing Financial Resources & DecisionsUnderstand the sources of finance available to a business
Understand the implications of finance as a resource within a business
Be able to make financial decisions based on financial information
Be able to evaluate the financial performance of a business

 

Organizations and BehaviourUnderstand the relationship between organisational structure and culture
Understand different approaches to management and leadership
Understand ways of using motivational theories in organisations
Understand mechanisms for developing effective teamwork in organisations

 

Marketing PrinciplesUnderstand the concept and process of marketing
Be able to use the concepts of segmentation, targeting and positioning
Understand the individual elements of the extended marketing mix
Be able to use the marketing mix in different contexts

 

Aspects of Contract & Negligence for BusinessUnderstand the essential elements of a valid contract in a business context
Be able to apply the elements of a contract in business situations
Understand principles of liability in negligence in business activities
Be able to apply the principles of liability in negligence in business situations

 

 

The Internet and E-BusinessUnderstand the scope of e-business
Understand how the internet works
Be able to use different e-business models
Be able to use good website design

 

Marketing PlanningBe able to compile marketing audits
Understand the main barriers to marketing planning
Be able to formulate a marketing plan for a product or service
Understand ethical issues in marketing

 

Marketing IntelligenceUnderstand buyer behaviour and the purchase decision-making process
Be able to use marketing research techniques
Be able to assess market size and future demand
Be able to measure customer satisfaction

 

 

Advertising and Promotion in BusinessUnderstand the scope of marketing communications
Understand the role and importance of advertising
Understand below-the-line techniques and how they are used
Be able to plan integrated promotional strategies

 

Business Decision MakingBe able to use a variety of sources for the collection of data, both primary and secondary
Understand a range of techniques to analyse data effectively for business purposes
Be able to produce information in appropriate formats for decision making in an organisational context
Be able to use software-generated information to make decisions in an organisation

 

Sales Planning and OperationsUnderstand the role of personal selling within the overall marketing strategy
Be able to apply the principles of the selling process to a product or service
Understand the role and objectives of sales management
Be able to plan sales activity for a product or service

 

Employability SkillsBe able to determine own responsibilities and performance
Be able to develop interpersonal and transferable skills
Understand the dynamics of working with others
Be able to develop strategies for problem solving

 

Business StrategyUnderstand the process of strategic planning
Be able to formulate a new strategy
Understand approaches to strategy evaluation and selection
Understand how to implement a chosen strategy

 

Personal and Professional DevelopmentUnderstand how self-managed learning can enhance lifelong development
Be able to take responsibility for own personal and professional development
Be able to implement and continually review own personal and professional development plan
Be able to demonstrate acquired interpersonal and transferable skills

 

Research ProjectUnderstand how to formulate a research specification
Be able to implement the research project within agreed procedures and to specification
Be able to evaluate the research outcomes
Be able to present the research outcomes

 

Human resource developmentUnderstand learning theories and learning styles
Be able to plan and design training and development
Be able to evaluate a training event
Understand government-led skills development initiatives

 

Assessment/ Academic Standards and Quality

The focus of HND is on practical knowledge; all units are evaluated through continuous assignments and assessments such as assignments, reports, presentations, group works, debates, practical works, role plays, exams, discussion and arguments, projects built into the programme and tests for authentication of knowledge gained.

 

Tests and assignments are set up and evaluated by BCAS (approved centres of Edexcel) within the framework provided by Edexcel. It is done not only to evaluate the Academic skills of the candidates but also incorporate the necessary arrangements to evaluate the ability and achievement of the common skills areas of the students. Common skills are an integral part of Edexcel philosophy.

Assignments, tests and their assessments are audited by Edexcel’s External Standard Verifiers continuously to maintain standards.

 

Edexcel has a strong quality assurance system which includes Quality Audit, External Standard Verification and regular visits to the centers by UK and regional staff.

 

Panel of Lectures

A high-caliber, competent, and experienced panel of lecturers with several years of corporate experience ensures that our students gain maximum exposure to the inner workings of the corporate world through case studies and examples which helps build the foundation for future employability, whilst providing them with the knowledge to obtain high pass rates. Our lecturers have been well trained in latest teaching techniques and multiple assessment methodologies.

 

Programs and Awards

  •  BTEC HND in Business (Marketing)

Career Prospects

The successful completion of the course helps the students to continue their higher education here or abroad with lots of confidence. Particularly at BCAS, the students may be given special consideration on HND programmes. The students can also start their career with any sectors or any company or any department at junior or middle level posts such as Marketing, Business Development, Operation, Research, Procurement, Merchandising and etc.

 

Extra-Curricular Activities

Multicultural activities will be organized by Business Management Society (Association of Business Management – ABM) to focus on increasing awareness and understanding of various cultures and ethnic and racial backgrounds. ABM will be organizing festivals, concerts, forums, talent hunts and career guidance program to enhance the skills of the business management students. Volunteer and service-related activities exist to help improve the local community hence students engage in community service projects as well.

 

Duration and Course fee

 

DurationFull TimeMonday to Friday 9:00 am to 5:00 pm – 18 Months
Part TimeSaturday and / or Sunday 8:30 am to 5:30 pm – 20 Months
Registration Fee:Rs.12, 000.00
Course Fee:Rs.228,500.00
Installments:Rs.13,000 x 15 Months
Edexcel FeeRs. 43,500.00

 

Application and Further Details

All applications should be submitted to the Administrative Officer of the respective centre directly or through post/email ( admissions@bcas.lk ) . You can collect the application form at the respective centre or one can be download here ( www.bcas.lk ).

 

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