Esoft Courses Private Courses

Diploma in Internet Marketing

The world is moving faster and businesses are becoming more dynamic with out of the box thinking with every day that passes. Internet marketing has become the new frontier in every growing business’ marketing landscape with large sums of money allocated into Internet Marketing activities. Today, Internet Marketing has become a key life skill for everyone in order to make a place in this fast paced world.

Our Diploma in Internet Marketing Course is designed to initiate and educate participants in keeping up-to-date with this everyday life skill and not get lost in the crowd.

A dynamic individual from any avenue or professional background who is highly motivated and focused on making a name for himself and to make a positive impact in the industry.

What can you expect ?

Through dynamic lectures, case studies and small group discussions, you will be empowered with the latest methods, techniques and tools and know-how for improving your organisation’s Digital Marketing and brand-building efforts.

Duration :

Course duration is 40 hours (3 months)

Course Fee :


Installments :

1st Installment – Rs 11,500/-
2nd Installment – Rs 8,500/-
3rd Installment – Rs 8,500/-

Registration Fee:


Welcome to Internet Marketing – (2 hrs)

(Will include an introduction to Internet Marketing, E-Marketing landscape, a chronological growth of the field, etc)

This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Internet Marketing – Overviews – (3 hrs)

(Will include overviews of marketing principles and processes, marketing planning and auditing, marketing tools, marketing mix, branding, etc)

Consumer Behavior – (1hr)

(Will include a understanding of consumer behavior and the internet exchange process, etc)

Blogging – (7hr)

(Will include creating and managing a blog, advertising and social media interactions on blogs, SEO, CMS on blogs, assignments, etc)

The Internet – (2 hrs)

(Will include an introduction to the internet with historical evolutions, distribution channels and channel management, market segmentation, etc)

Internet Marketing Communication Tools – (8 hrs)

(Will include an introduction to internet marketing communication and its tools, internet advertising, public relations, promotional activities, methods of marketing i.e. direct, personal, email, viral, etc)

Search Engine Optimization – (5 hrs)

(Will include an introduction to SEO, SEM i.e. PPC, paid search ads, CPC, CPM, vertical search, etc)

Engaging Customers through Social Media – (12 hrs)

(Will include an introduction to social media and its components, SM performance metrics, Facebook, Youtube, Twitter, Google Plus, Linked In, Pinterest, Landing Pages, etc)

Course Content Delivery Ratio :

  • Theory – 30%
  • Practical – 70%

Examination :

  • Theory 60 MCQ Online (2 hour) 30%
  • Practical Assignment Based 70%

Entry Requirement :

  • Over 18 years of age
  • Completed O/L examination
  • General ICT Literacy


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